Air Freshener

Creative Ad

/ alyssatomblin / Leave a comment

For the past few weeks, I have been creating an advertisement that had to be non-literal and creative. The product I was advertising, as well as the demographics were all random. I was given air fresheners as my product and the demographics I needed to keep in mind for my audience were: Single bachelor men 18-24 with Masters/Doctorates making $90,000+

Here are my designs set up for a magazine advertisement and a television advertisement.

This was by far one of the more challenging projects that I have done in a while, but it was a project that I had a lot of fun with.

The message I want to portray in my advertisement is that no one wants to live in a place with bad odors. If I can visually display that message, I think my audience will want to do something about that.

Audience

I believe this advertisement applies to my audience fairly well because of the color scheme chosen, as well as the living room picture and the swamp. I felt like these two pictures would be liked by this specific audience. Plus, no single young bachelor wants their house smelling bad, so I believe this would speak to my audience very nicely.

Photography

I really wanted to create an advertisement that had to do within the home. My reasoning behind this was because most air fresheners are seen within living rooms. After I decided where my ad would be, I also wanted to portray my message by using a swamp to show that swamps have bad odors. Here are the pictures I layered together to create this advertisement.

Photo by Michael Gaida on Pixabay

(https://pixabay.com/en/landscape-swamp-marsh-trees-2256673/)

Photo by Justin Schüler on Unsplash

(https://unsplash.com/search/living-room?photo=dAAk8Aqd_-I)

I am so shocked by how well these two images came together through the advertisement. I took my living room and zoomed in a little because I didn’t want it to be shot within that doorway. I think the hardest challenge that I had with blending these two pictures together was that I had to create my own shadows from the furniture scattered onto the swampy floor. It was a challenge that I was excited to take on. I also found it fun to find individual pieces of the swamp and blend them next to the couch so it looked like the couch was actually in a swamp. That was a challenge that was loads of fun.

Colors

So these were the colors that I worked with within my advertisement. I wanted my colors to focus on my audience as much as I could. So while trying to choose a living room for this picture, I focused on colors that I would find in a guy’s apartment.

Typography

The typography used in this was Franklin Gothic Heavy. This was a challenging piece in this project for me because there were no fonts that looked good in front of the swamp or the bricks from the wall. My teacher gave me the suggestion to put a light opacity rectangle behind the words and I believe that improved my design so much more.

In conclusion, this advertisement helped me grow so much to understand audiences and Photoshop, as well as how to become a more creative advertiser. I am excited to use the skills I learned during this creative advertisement and use them for future projects.