Advertisement Analysis and Recreation

One of the more recent projects that I have done has been to take an advertisement, break down its typography, color, design, etc, and recreate my own ad. My new ad would be in a campaign with the original ad. Here is the link to my presentation that went along with this project. Hope you all enjoy!

Lyst Campaign

This advertisement was loads of fun to recreate, and I am looking forward to learning more about the Adobe programs that helped me through this process.

Creative Ad

For the past few weeks, I have been creating an advertisement that had to be non-literal and creative. The product I was advertising, as well as the demographics were all random. I was given air fresheners as my product and the demographics I needed to keep in mind for my audience were: Single bachelor men 18-24 with Masters/Doctorates making $90,000+

Here are my designs set up for a magazine advertisement and a television advertisement.

This was by far one of the more challenging projects that I have done in a while, but it was a project that I had a lot of fun with.

The message I want to portray in my advertisement is that no one wants to live in a place with bad odors. If I can visually display that message, I think my audience will want to do something about that.

Audience

I believe this advertisement applies to my audience fairly well because of the color scheme chosen, as well as the living room picture and the swamp. I felt like these two pictures would be liked by this specific audience. Plus, no single young bachelor wants their house smelling bad, so I believe this would speak to my audience very nicely.

Photography

I really wanted to create an advertisement that had to do within the home. My reasoning behind this was because most air fresheners are seen within living rooms. After I decided where my ad would be, I also wanted to portray my message by using a swamp to show that swamps have bad odors. Here are the pictures I layered together to create this advertisement.

Photo by Michael Gaida on Pixabay

(https://pixabay.com/en/landscape-swamp-marsh-trees-2256673/)

Photo by Justin Schüler on Unsplash

(https://unsplash.com/search/living-room?photo=dAAk8Aqd_-I)

I am so shocked by how well these two images came together through the advertisement. I took my living room and zoomed in a little because I didn’t want it to be shot within that doorway. I think the hardest challenge that I had with blending these two pictures together was that I had to create my own shadows from the furniture scattered onto the swampy floor. It was a challenge that I was excited to take on. I also found it fun to find individual pieces of the swamp and blend them next to the couch so it looked like the couch was actually in a swamp. That was a challenge that was loads of fun.

Colors

So these were the colors that I worked with within my advertisement. I wanted my colors to focus on my audience as much as I could. So while trying to choose a living room for this picture, I focused on colors that I would find in a guy’s apartment.

Typography

The typography used in this was Franklin Gothic Heavy. This was a challenging piece in this project for me because there were no fonts that looked good in front of the swamp or the bricks from the wall. My teacher gave me the suggestion to put a light opacity rectangle behind the words and I believe that improved my design so much more.

In conclusion, this advertisement helped me grow so much to understand audiences and Photoshop, as well as how to become a more creative advertiser. I am excited to use the skills I learned during this creative advertisement and use them for future projects.

 

Icon Set

Recently, I had the opportunity to design some icons for a class. I’ve done a lot of designs in this class such as magazine spreads but this was by far my favorite project so far. Mostly because I was able to use Adobe Illustrator which is one of my favorite Adobe programs.

Anyways, before I even began to sketch out my icons, I had a Christmas song in my head. No matter how much I tried, I couldn’t stop humming it! So I decided that my icon design was going to be Christmas theme.

And here was the final product:

Like I said, this project was loads of fun. I wanted my icons to be not super simple, but simple enough that anybody could recreate these themselves. I’ve seen a lot of designs look over complicated and hard for anyone to understand so that was my focus as I created these icons.

The audience that I wanted to focus my design on was anyone from ages 20-50 who like Christmas. I chose this group because my design is more modern and I’m not sure those over 50 would like this design.

 

The message that I want to have my audience be reminded of home. Christmas is one of my favorite holidays and if I can portray the feelings and message about home and comfort then I feel like my message is successful.

I wanted a modern feel to go along with my simple icons. That being said, I wanted my colors to be black and white to portray that simplistic aspect of my design as well as the modernesque feel to it. The black and white also are colors that I think of when I think of the winter. These are cold colors. Without using colors was a way to keep my icons unified.

Speaking of being unified, I thought it would be neat to have a common element within each icon. In the window icon, I used the design of an X for a snowflake and I wanted to have that x within my other icons as well.

For example, I incorporated the snowflake x on this present, as well as the other designs like the star on the Christmas tree, on the cup and on the stocking. I thought it was a cool concept that kept my icons unified.

I learned so much while designing these icons. I’m excited to see what kind of designs I can create with the skills I have learned in this class.

Magazine Spread

Recently, I’ve been taking a class where i’ve learned a lot about visual media and how to use Adobe programs such as InDesign, Illustrator and Adobe Photoshop. So far, I have learned so much and I cant wait to continue to increase my knowledge. In this class, we had an assignment to take an article and create a magazine spread to go along with it. Here is my spread:

For being my first ever magazine spread, I have to say that I think it went rather well. The audience  I wanted to direct to this design toward 16-40 year old women who are members of the Church of Jesus Christ of Latter-Day Saints. The reason behind this is because the article is focused on this group of people. The one thing I want to communicate with my design is the wonderful truths written within the design, that through Christ, we can be truly healed. I feel like with my color and photography choice, I did just that.

I wanted to keep my colors for this design light and bright, having to do a lot with the theme of hope that is within the article. I chose my colors around my first picture and went from there. These are the colors I used:

My photos are also ones of hope and moving forward. I took the pictures on the first and last page, but the one on the second page was a picture that came with the article explaining who Kathryn Callister is and her role in the article.

I have learned so much throughout the process of completing this design. It helped me discover so much about how much colors, photography, and even typography can influence the feel of an article. It helped me learn and grow and I can not wait to keep moving forward and continuing to discover all the things this class has to offer.

The picture of Tad R. Callister and Kathryn Callister came from lds.org and you can find the article and this picture here: https://www.lds.org/church/news/for-healing-return-repent-and-be-converted-sister-callister-says-at-byu-womens-conference?lang=eng

 

Photography Analysis

There are many techniques a photographer can do to help make a picture worth more than a thousand words. Some techniques that help a picture look better are techniques called Rule of Thirds, Leading Lines, and Depth of Field.

Rule of Thirds

Photo by John Harvey– http://www.johnharveyphoto.com/Kauai/LightHouse.html

I believe this picture taken by John Harvey is a great example of the Rule of Thirds. This lighthouse, located at Kaurai, Hawaii, is aligned perfectly along the lines, as well as the museum roof on the bottom horizontal line. Each of the lines intersect at points of the lighthouse and museum that balance the picture out nicely.

Photo by Alyssa Tomblin: (Personally Taken Photograph)

I took this picture in Louisiana at the Nottaway Plantation. I think its a great example of Rule of Thirds because everything lines up so nicely with the lines. From the top of the chair, to the side of the table, to even the mirror between two lines, everything lines up so nicely.

Leading Lines

Photo by Jens Assman: https://www.jensassmann.com/2015/11/21/leading-lines/

Leading lines is a wonderful technique for photography. The lines naturally direct the viewers eye to a focal point. This picture above shows a great example of leading lines on the dock as well as the mountains directing the focus of the picture to its center.

Photo by Alyssa Tomblin: (Personally Taken Photograph)

The picture I chose to do an example of leading lines was taken in Baton Rouge along the Mississippi. The levee of the river creates amazing leading lines, as well as the levees shadow and the train tracks.

Depth of Field

Photo by Robert Longbrake: http://www.picturecorrect.com/tips/6-tips-for-controlling-depth-of-field/

When a photographer can control the depth of field, it creates a great effect for the photo. Just like the leading lines allow a viewers eyes to a focal point of a picture, the depth of field creates the same effect by sharpening the focal point and creating a blur for the rest of the picture.

Photo by Alyssa Tomblin: (Personally Taken Photograph)

I took this picture in my backyard when the snowflakes looked incredible and I was surprised how it turned out. The background as well as the front of the flake became blurred as I focused on sharpening the snowflake, causing a unique depth of field.

Summary

Anyone can take a picture and call it photography, but it takes a little more effort to call it art. By using techniques such as Rule of Thirds, Leading Lines and Depth of Field, a picture can better capture a perspective that would otherwise not serve that moment in time enough justice.

Milwaukee Magazine Typography Analysis

The typography I wanted to analyze is the August 2012 Milwaukee Magazine cover by designer Kathryn Larvey. There are quite a few types of typography used in this design, like script and modern, and even some oldstyle. However, I wanted to focus on two that make up the headlines of this cover: Sans Serif and Slab Serif.

Typeface #1

Most sans serifs have no stress and are unchanging throughout the type. However, there are a few that are sans serif with a little stress. I think the title, Milwaukee, gives the perfect example of a sans serif with that stress. There are a few areas that have vertical stress, but mostly what catches my attention is the thick/thin strokes on the i,l,a,u, and k.

Typeface #2

The slab serif typeface on BURGERS is is very easy to notice with its slabs on the letters. The very little thick/thin transition in the strokes give this look a nice touch.

Contrast

Though you have to be careful when combining sans serif with other typefaces, I think this example works because the font used on burgers is slanted and bold, almost giving off a decorative feel. The font of the two also contrast as well, one font has a light shadow and the other does not. This causes a deeper contrast between the two. Even though they contrast, they blend really well.

Conclusion

These two typefaces, along with the others not mentioned in this post, are evenly balanced and are placed in a way that creates a very appealing design. The color of the font does not distract from the burger, which is the focus of the design.

Nomis Design Analysis

NOMIS Advertisement

This advertisement that I want to analyse today was made by KenDave Creative Advertising Team for a company called Nomis. Nomis is an Australian football (soccer for us Americans) shoe manufacturer. This ad wonderfully displays the basic principles of design: Contrast, Repetition, Alignment and Proximity.

Contrast

The use of the white font, white highlighted light behind the player, as well as the Nomis yellow logo in the corner, creates an illusion that perfectly compliments the contrasted black background of the ad. This contrast helps focus the audiences attention on what the ad is trying to display: Normis cleats are the ones for you! The cleat also displays a great contrast between the solid black setting.

Repetition

The constant referral to the logo of Nomis is throughout this advertisement. Whether its on the players shirt or his cleat, it is repeatedly displayed. The blueprint design is throughout the piece as well, showing the audience that Nomis has come up with the perfect shoe to help all players comfortable play their game.

Alignment

When it comes to alignment in an advertisement, this Nomis ad knows exactly how to reel its audience in. The main words are evenly lined up with the cleat, which is very appealing. Every element in this ad is perfectly aligned to give the audience a clear and organized picture. Both Nomis logos, as well as the main words, also are wonderfully placed in a way to direct the viewers eyes to the cleat.

Proximity

It is no coincidence that the cleat and three different Nomis logos are placed all together to create one picture. Their proximity gives a clear picture that establishes the relationship between the cleat and the company. The proximity of the yellow logo and main words are evenly distributed to create a balanced picture.

Color

From the white and yellow fonts to the striking blue against the black backdrop, this advertisement is very balanced when it comes to color. The player even pops with color that helps contrast the background. The lighting behind him creates a center point for the advertisement as well.

The elements that make up this advertisement create the perfect picture that the company was going for. Each principle, Contrast, Repetition, Alignment, and Proximity, are clearly found in this advertisement and it’s very tasteful to any audience, whether they want to buy Nomis cleats or not.